Nike Five Forces - 1573 Words

Five Forces Model (Highly Negative. Range from 1-5) Rivalry (3) 1. How many companies in industry? As Nike is an international company that has their product selling worldwide, they have countless of competitors, including many domestic local firm. However, not all of these companies have the power to compete with Nike, only a few international companies are Nike ¡Ã‚ ¦s major competitors, for instance, Adidas and Reebok. 2. How do they compete each other in term of 4P marketing strategy Product: As an athletic shoes producer, they try to provide better quality and more comfortable shoes that fit to the sport player through research and development. By claiming their shoes meet the physics need of different sports, which help the†¦show more content†¦People still wear Nike to play basketball and do the running. At the mean time, Nike obtains the way of its aggressive advertisement and pricing strategy. Example like this can be see in many places around the world, not only in Taiwan. For instance the unfair labor condition issues in Nike ¡Ã‚ ¦s factory at Indonesia also anger many customers; in addition, if you try to type the keyword  ¡Ã‚ §boycott Nike ¡Ã‚ ¨ and  ¡Ã‚ §anti-Nike ¡Ã‚ ¨ in the search engine, you will be able to come up with at least two thousand results. Yet Nike is always able to solve these kinds of problems to minimize the lost at the least cost. In the case of  ¡Ã‚ §Jordan ¡Ã‚ ¨ at Nike Taiwan, apologize almost don ¡Ã‚ ¦t cost anything for Nike, and to take care and maintain basketball court also can encourage more sport player, which is somehow related to their sale of basketball shoes. Most importantly, they can use these for tax deduction. Apparently, customer have the right to decide whether to buy the product or not, and this right should affect a firm ¡Ã‚ ¦s destiny. When Nike angers their customer, the customer can choose to boycott Nike and go to other brand instead of Nike for substitution. However, the unfair bargaining power between Nike and customer base upon this substitution. If we merely talk about the shoes ¡Ã‚ ¦ function, substitution sure does exist. Nike sport shoes ¡Ã‚ ¦ function can surely be replaced by similar brand like Reebok or Adidas, orShow MoreRelatedNike Porters Five Forces Analysis1756 Words   |  8 Pagesapparel tastes. Nike can re-establish a competitive advantage in the short-run by implementing an innovative design team and brand ambassador. Long-run competitive advantage can be achieved by fully committing to a sustainable innovative business model or by incorporating innovative technology trends into their retail structure. External Analysis: In order to properly discuss Nike’s issues, it is important to first look at the apparel industry and the economy as a whole to determine how Nike compares toRead MoreAnalysis of Nike by Porter Five Forces Model1430 Words   |  6 PagesFamily name Bao First name Cheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not onlyRead MoreThe Analysis of Nike in Athletic Footwear Market Based on Porter’s Five Forces Model3132 Words   |  13 Pagesanalysis of Nike in athletic footwear market based on porter’s Five forces model by Duke Introduction Given the demands of todays competitive and dynamic environment, it is quite challenging to understand strategic issues facing organizations and develop the capability for long term organizational success. Introduction in todays dynamic and competitive business environment, survival, growth and profitability are the essence goals of all industries. Nowadays, Porters Five Forces is currentlyRead MoreA Market Analysis Will Be On Nike, Inc.1336 Words   |  6 PagesThis market analysis will be on Nike, Inc. using the Porter’s Five Forces designed by Porter, (2008): 1) Competitive Rivalry within the Industry, 2) Bargaining Power of Suppliers, 3) Bargaining Power of Customers, 4) Threat of New Entrants, and 5) Threat of Substitute Products. Nike was founded in 1964 by Bill Bowerman a track coach at the University of Oregon who developed lightweight, durable running shoes along with Phil Knight one of his runners and a student of business at the University. AlmostRead MoreCompetiti ve Forces Confronting Under Armour, Nike, And The Adidas Group1726 Words   |  7 Pages1. How strong are the competitive forces confronting Under Armour, Nike, and The Adidas Group? Do a five-forces analysis to support your answer. Under Armour, Nike and Adidas are the top three brands known worldwide. These three companies were able to gain a strong brand to make a name for themselves in the sports apparel market today. 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Inventory cost has increased steadily over the past three years and is now at the point where it is out weighing revenue. UNDER ARMOUR: CHALLENGING NIKE IN SPORTS APPAREL 3 CASE DESCRIPTION Under Armour, Inc., was founded in1996, by Kevin Plank, by a former University of Maryland footballRead MorePest - Assignment3279 Words   |  14 PagesPaper 2 2. Introduction 3 3. PEST Analysis 4 (3.1) Political Legal Environment 4 (3.2) Economic Environment 4 (3.3) Social Environment 5 (3.4) Technological Environment 5 4. Industry Analysis 5 5. The Michael Porter Five Forces 6 (5.1) Threat Of New Entrants 7 (5.2) Rivalry of existing firms 7 (5.3) Threats of substitutes 7 (5.4) Bargaining power of buyer 8 (5.5) Bargaining power of suppliers 9 6. Conclusion 9 7. Bibliography 10 8. ReferencesRead MoreUnder Armour Inc. Based2788 Words   |  12 Pagesincrease sales in North America as well as to enter international markets as swiftly as possible (Thompson). 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